Voiceover Helper Newsletter 2.9.26
- Erin Cox
- Feb 14
- 1 min read
Today: Getting out of your own way, being Authentic means…?, Political Ad spending, State of Marketing and a super Read of the Week.
*Bonus! Here are the newsletter’s most clicked links for January.
Advice from VO Pro Podcast
How we all get in our own way from Paul Schmidt. Vo Pro: 9 Ways You Get in Your Own Way.
What the heck does it mean to be Authentic?
A lot of audition advice is to stand out by being authentic. Okay, great. What does that mean though (and how to I channel that into a read about like…car insurance). This essay only answers one of those questions but it’s interesting. Being Authentic
Political Ad Spending & Intel
An update on Midterm Political ad spending and which markets are expected to spend even more. A must read if you have a poltical demo.
2026 State of Marketing Report
Marketing Against the Grain has released their 2026 State of Marketing Report, you can get it here.
Read of the Week
A Vo forward Super Bowl ad from Expedia. I didn’t watch the ads like a hawk but as usual there were a lot of funny ads and “hey it’s that guy” ads with celebrities. Here’s one that I noticed with a Vo and some slick animation.
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